Key facts:

• Around 57.000 pharmacies
• 60% share of Vietnamese drug market (value share)

Vietnam’s over-the-counter (OTC) drug market growth is being driven by rising household income as well as increased interest in personal health and well-being. Drug categories that show a lot of potential for increased growth over the coming years include dermatologicals, gastrointestinals, analgesics, and vitamins and supplements. Serving the OTC market is quite similar to serving traditional trade, only number of point of sales are fewer.